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This web site had the following on the site, "Hardwood Floor Refinishing and Sanding." Our analyzers noticed that the web page said " Light scratching, worn finish, and discoloration can all be fixed with our simple, one-day process." The Website also said " Are your floors showing serious damage? If your floors have gouges and dents our floor sanding service is exactly what you need. If you need or want new floors we can help. Our expert technicians can handle any job. Hardwood floors lost their luster? A Difference You Can See. The Buff and Coat Refinishing Process." The website's header had hardwood as the most important optimized keyword. It is followed by floor, refinishing, and Richmond which isn't as highly ranked as hardwood. The next words buffandcoatvirginia.com uses is wood.